Case study
How we Grew an eCommerce Business to 7 figures, in Less than 12 months

How we Grew an eCommerce Business to 7 figures, in Less than 12 months

Toolden is one of Scotland’s largest power tool and accessory distributors and has become one of the UK’s fastest-growing tool suppliers. They have an extensive product range, which includes many major brands, supplying all sectors including engineering, construction and agriculture.

The challenge

  • To grow their online business and become one of the largest tool suppliers in the country.
  • To improve their website conversion rate.

The approach

Improve Tracking
  • Prior to taking over the account, the client had severely inflated revenue figures, due to the way in which the checkout process was set-up.
  • To support our data-driven approach, we fixed the tracking issues on the website before optimising the campaigns.



Unprecedented Growth with Push Google Ads Management
  • The account has shown a substantial increase in revenue and ROAS.
  • October ROAS was 647% while May’s ROAS is 1,233%, which is an amazing increase of 586%
  • Revenue in May showed an increase of 199% compared to October.
  • With the exception of December, all months have shown a monthly increase in both revenue and ROAS.

The results

To achieve these amazing results, we used a wide range of strategies – some of which are outlined below.  As a product-driven client, the bulk of our traffic came from shopping and product-specific keywords.  Optimising existing data was key; having more accurate data enabled us to identify the traffic sources that were giving the best results.

Strategies used

  • Shopping Low Bid
  • Shopping RLSA
  • Shopping Priority Testing
  • DSA by Landing Page
  • Shopping Item ID Optimisation
  • Shopping Feed Optimisation
  • Model-specific Search Campaigns

We are delighted to see that Toolden are now the UK’s fastest-growing tool distributor and were featured in the local press.


We changed over to Push over a year ago and it was one of the best decisions we ever made as a company. In less than 12 months with Push Group taking over our paid advertising, our business has increased threefold, making Toolden one of the fastest-growing company in our industry.

Eddie Grovu